We have returned from a glorious three days at the "most beautiful place on earth!" Industry leaders convened on Norton Island, Maine for two days of discussion on the critical issues facing the direct marketing industry. Some of the topics covered include:
1. Financial Services marketing – this sector is extremely weak (some termed it an implosion) and this is adversely effecting many of the data folks.
2. Companies are very siloed and therefore true multi-channel marketing is not happening in reality. Mostly we are seeing multiple single channels with no ties to each other.
3. SMS (Mobile) Marketing was a very hot topic and everyone agreed it is tricky from a privacy perspective (fortunately Jerry Cersale from the DMA was there to help us navigate this topic) but that we all need to figure out how to put our toes in the water before the next guy does.
4. Social Networking was also discussed with the same privacy issues of concern.
5. Business to Business was covered as well.
Wednesday, June 18, 2008
Thursday, June 5, 2008
Welcome
Welcome to Dunn Data Company's blog. This will be a forum for industry professionals to share their thoughts on the state of the database industry, exchange ideas and present business opportunities. We look forward to hearing from our friends and business associates.
Shari Lidsky
VP Consumer Sales
Shari Lidsky
VP Consumer Sales
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